The Relationship

When you’re retained through a change of client ownership, you know you’re doing something right! We were hired in 2023 to promote this fireworks and culinary festival to Ontario and Western Quebec audiences.  When the festival was sold later that year, the new owner retained our services for 2024.

 

The Work

• An important core task was to spread the word (in French and English) that the festival is not actually located at Casino Lac Leamy but instead on the grounds of the Canadian Museum of History—a locale that offers spectacular views of Parliament Hill and environs. 

• We had to convey how the event is about more than fireworks! The huge culinary component involves renowned chefs and group dining experiences, and the festival offers children's activities,  art installations and more! 

• We also had to highlight all the measures that the festival takes to offset the environmental impacts of fireworks 

• To accomplish all this, we engaged mainstream media and social media influencers, created key promotional and contest opportunities in both Ontario and Quebec and hosted media / VIP events. 

 

The Results

Media stories and feature articles appeared across major local outlets, plus many on-site and in-studio TV and radio interviews.