The Relationship

When parent company  Indigenous Experiences moved their tourism business to an NCC property in Ottawa’s West End, we became their in-house agency, providing comprehensive marketing and communications services. Launched in 2021,  Mādahòkì Farm, is a year-round national and international Indigenous tourism destination, working farm and gathering place that includes a brick and mortar and online Indigenous marketplace for makers and artisans.

 

The Work

We developed the brand identity for the Farm and continue year-round to promote authentic Indigenous activities and events including family friendly festivals, culinary experiences and craft workshops, Indigenous small business incubator / social enterprise projects, an Indigenous Marketplace, and even  a growing herd of endangered Ojibwe Spirit Horses. We also facilitated relationships with funding partners and agents for future site development.

 

The Results

• Increased corporate  and tour bookings

• National and local media coverage and millions of online impressions

• Growing list of corporate sponsors and funders for events and major expansions