The Relationship

We planted some roots of our own by initially providing communications support to Ottawa Grass Roots Festival (OGF). Then, when OGF wanted a revitalized image to attract a younger audience and new sponsors, we were more than ready to expand our role.

 

The Work

Our 2024 festival rebrand included just about everything: a new logo, new sell lines, a revamped sponsorship package, website, and marketing strategy, plus creative brand assets, imagery, and digital advertising. Phew!

 

The Results

In 2024, OFG recorded its highest-ever ticket sales numbers while generating new sponsors, more sponsorship investment, and an unprecedented number of media articles and online mentions.